The story behind the work — and why it's different.

There are dozens of frameworks for teaching innovation. What's harder to teach is curiosity — staying open to the unfamiliar, questioning how things have always been done, and paying attention to the world instead of moving through it on autopilot. That's my edge, and it's been shaped more by how I've lived than by any single job.

Refined & tested

For ten years I've worked at the intersection of design and business — first as a UX designer, then as a UX manager. I ran the design sprint workshops that took teams from silos and production line work to something where everyone has skin in the game/invested and responsible for the collective outcome. I co-led a few skunkworks projects in which one became a patented, AI-powered augmented reality experience. The augmented reality patent joined the many other CVS Health patents that have become business asset.

Then I stepped away from the org chart — not from the craft. For four years I ran my own design studio, taking physical products from concept to something a stranger would pay for. No team, no handed-down roadmap, no big budget or experts to rely on. Just a problem, my hands, and a willingness to be wrong a few times before I was right. It's also where my business background stopped being theoretical: pricing, sourcing, positioning, margins — I learned design has to answer to a P&L, because mine did.

Shaped & molded

The same curiosity that drives my design work has taken me on a mission trip to Guatemala, downsizing into a tiny home, on the road across the US in a van — and through four years as a caregiver. That last one taught me more about empathy and accessible design than any workshop could. Designing for someone who can't do things the "standard" has become more of a habit then the edge case it once was. Accessibility and universal design has become personal for me.

Eyes on the horizon

Right now I'm prototyping AI app concepts and studying systems design, because the next decade of product work won't look like the last one — and I'd rather help build that future than react to it.

How your team may benefit

I bring the pattern-recognition of ten years in enterprise UX, an innovative lens, the resourcefulness of someone who's built physical products to license with no prior know how, a business fluency that lets me talk ROI as easily as I talk usability and a heart of servitude. If you're trying to innovate in a market changing faster than your roadmap, that combination is the point, let’s connect.

Connect with me on LinkedIn