Office Depot/OfficeMax

Career path

I started as a contractor in an individual contributor role. I later became a OfficeDepot/OfficeMax employee. I was brought on to work on the paper and print division of the business then moved over to the check out experience of the retail store division. I lead our UX team in innovation submissions and was brought on as a collaboration partner to explore new business opportunities/ventures. My innovation explorations ranged from augment reality to an advance ai powered automatic paper restocking solution that relied on a different way than standard.

The problem

The business desire was to increase basket attachment for the computer we sold. If the model worked, they wanted to see if basket attachment system would work for other offerings within the retail division.

The approach

I started my research at a brink and mortar store. I observed how people actually moved through the space — where they looked, how products and services were positioned, how packaging shaped decisions. Then I took those findings, paired them with the retail team's existing in-store expertise, and migrated that thinking into the digital experience — a merging of physical and digital experiences.

The learnings & outcome

This project reinforced something I now bring to every innovation effort: the best digital solutions rarely start from a blank canvas. It’s start by understanding what's already working in the physical world and building forward from there. Translating retail intuition and human behavior into a digital opportunities to innovate — like swapping the old way of automatic reordering paper for an office to a new way that was inspired by observing peoples in an office environment — taught me that innovation often isn't about inventing something from scratch. It's about noticing the signal that's already there and giving it a better home.